GIORGO ARMANI FUR FREE STARTING FROM FW2017

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Great News! According to Free Fur Alliance Giorgio Armani group has announced today that will be fur free starting from FW2017, as the first step of a process that will make his brand completely cruelty free.

Hoping other brands will follow soon his lead. ALL HAIL THE KING.

In his own words:

“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

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