FAUX FUR

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Before, spring will bloom in all its glory, we would like to write a few words about FAUX FUR, as more and more brands are starting the process of ending their production of real fur, (last year we spoke about ARMANI), and stores like Selfridges and Net-a-porter are not selling real fur anymore.

Beyond the ethical problem of killing animals, there are also enviromental and health problems in using real fur, according to the FUR FREE ALLIANCE an international coalition of cruelty free associations, that aims to spread knowleadge and promotes action to drop the fur production:

“It takes at least 4 times more energy to produce a real fur coat than to produce a synthetic fur coat, mostly due to animal feed and emissions of manure. Environmentally harmful products including chromium and formaldehyde are used in the processing of real fur garments to keep them from rotting. Many fur farmers and processors have been fined for releasing toxic waste into the environment.”

You can watch the video below to get a few more informations about the chemical used in the fur production:

Technology has advanced and many brands are now adopting cotton based materials to make faux fur rather than the not so eco friendly synthetic fibers.

And if you like to find inspiration for you fake fur purchases we love this stream by the FAUX FUR INSTITUTE and their website (french only).

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