SHURA / JOOS

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During our wanderings at Milan Design Week we discovered this new activewear brand called SHURA. The designer, who gave her first name to the brand, is from the Netherlands and has been a dancer herself, so she knows what’s best suitable for yoga, dance and sports in general. Shura wants to contribute to a more conscious and greener environment by choosing ‘slow fashion’mountainsfotoshoot2

Her fabric are in fact made from recylced PET bottles (they are surprisingly soft!), and prints are made in collaboration with JOOS, a dutch design studio run by José Kranen, all the productive process is made inside Netherland, (and some parts with a Polish certified production house). So the whole process is sustainable and respectuful for the enviroment and the workers.

You can buy their product on SHURA webshop here. LET’S START TO MOVE!

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Salva

Salva

Salva

Salva

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